5 Reasons Why Book Marketing Campaigns Fail

There are dozens of articles out there about how to create a successful book marketing campaign. But today, we’re going to talk about some of the most common reasons reasons why book marketing campaigns fail.

Yes folks, we’re going to talk about book marketing failure.

As I’ve gotten more involved with the publishing industry, I’ve noticed several key things that seperate well performing campaigns from ones that are a bit more lackluster. This list is, of course, by no means exhaustive, but highlights some of the biggest potholes that writers should watch out for.